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Your Partner in Strategy and Research

Having a well-versed marketing strategy is the foundation to any business evolving and maintaining its competitiveness. Whether building brand awareness, increasing market share or redefining brand position, a sound strategy is critical to success. Throughout the life cycle of a strategy, key indices are paramount for return on investment. Strategy and Research must be the initial step in any campaign – bar nothing.


  • media schedules, research and advice
  • industry-specific targeting
  • strategy research and development
  • communication strategies
  • social content
  • brand awareness and development
  • traffic -driven solutions
  • conversation and investigation
  • third-party market research and data analytics
  • digital campaign analytics
  • research analytics

“Strategy and research are synonymous with success and realisation of your advertising and communications objectives.”

— Sue Fanning, Director Client Service

Leonards Advertising